{"id":7685,"date":"2025-02-17T01:54:00","date_gmt":"2025-02-17T00:54:00","guid":{"rendered":"https:\/\/monaviscompte.fr\/?p=7685"},"modified":"2025-02-13T12:08:16","modified_gmt":"2025-02-13T11:08:16","slug":"une-marque-pas-comme-les-autres-immersion-dans-lunivers-unique-dikea","status":"publish","type":"post","link":"https:\/\/monaviscompte.fr\/une-marque-pas-comme-les-autres-immersion-dans-lunivers-unique-dikea\/","title":{"rendered":"Une marque pas comme les autres : immersion dans l\u2019univers unique d\u2019IKEA\u202f\ud83c\udf3f\ud83d\udecb\ufe0f\u00a0"},"content":{"rendered":"\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t
<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Une marque pas comme les autres : immersion dans l\u2019univers unique d\u2019IKEA\u202f\ud83c\udf3f\ud83d\udecb\ufe0f <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t\t
\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Depuis des d\u00e9cennies, IKEA s\u2019est impos\u00e9e comme une r\u00e9f\u00e9rence incontournable en mati\u00e8re de <\/span>mobilier<\/span> et de <\/span>design<\/span>, gr\u00e2ce notamment \u00e0 ses meubles en kit au design fonctionnel et au prix accessible<\/span>. <\/span>C<\/span>onnaissez-vous l\u2019histoire et de cette marque su\u00e9doise qui a su conqu\u00e9rir le c\u0153ur des consommateurs <\/span>\u00e0 travers le monde<\/span><\/span>\u2009<\/span><\/span>?<\/span><\/span>\u00a0<\/span><\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Des racines su\u00e9doises aux pr\u00e9mices de la r\u00e9volution de l\u2019ameublement<\/span><\/b>\u00a0<\/span><\/h2>

C\u2019est dans le Sm<\/span>\u00e5<\/span>land, r\u00e9gion m\u00e9ridionale de la Su\u00e8de connue pour ses lacs, tourbi\u00e8res et for\u00eats de conif\u00e8res, que commence l\u2019histoire d\u2019Ikea. Dans la ville d\u2019\u00c4lmhult, au c\u0153ur de cette \u00e9tendue de terre parsem\u00e9e d\u2019un archipel de petits lacs, un audacieux fils de paysans, Ingvar Kamprad, fonde une entreprise de vente par correspondance, baptis\u00e9e sur le mod\u00e8le d\u2019un acronyme combinant ses propres initiales, \u00e0 celles de la ferme familiale (Elmtaryd) et du village voisin (Agunnaryd). D\u2019abord cantonn\u00e9e \u00e0 la distribution de quelques articles tels que des stylos, des portefeuilles et des cadres photo, ce n\u2019est qu\u2019\u00e0 la fin des ann\u00e9es\u202f1940 que l\u2019entreprise se tourne vers la vente de meubles, une d\u00e9cision qui allait transformer radicalement l’avenir\u2026<\/span>\u00a0<\/span><\/p>

L\u2019invention du meuble en kit : une r\u00e9volution mondiale<\/span><\/b>\u00a0<\/span><\/h2>

Dans les ann\u00e9es\u202f1950, IKEA r\u00e9volutionne le march\u00e9 du mobilier en introduisant massivement le concept de \u00ab<\/span>\u2009<\/span>meubles en kit<\/span>\u2009<\/span>\u00bb. Cette innovation permet, en r\u00e9duisant les co\u00fbts de production, de transport et de stockage, de rendre un certain type de mobilier accessible au plus grand nombre. Le premier meuble en kit, une table nomm\u00e9e \u00ab<\/span>\u2009<\/span>L\u00d6VET<\/span>\u2009<\/span>\u00bb, est lanc\u00e9 en 1956. Cette approche novatrice a non seulement contribu\u00e9 \u00e0 populariser le design et \u00e0 faciliter la distribution du mobilier \u00e0 grande \u00e9chelle, mais elle a \u00e9galement permis aux clients de participer activement \u00e0 l\u2019assemblage et la personnalisation de leurs meubles, renfor\u00e7ant ainsi leur attachement \u00e0 la marque \u2013 en m\u00eame temps que les moins bricoleurs pouvaient \u00e0 leur tour mettre la main \u00e0 l\u2019ouvrage\u2026<\/span>\u00a0<\/span><\/p>

Les nombreuses particularit\u00e9s d\u2019une marque singuli\u00e8re<\/span><\/b>\u00a0<\/span><\/h2>

Le logo d\u2019IKEA, avec ses couleurs bleu et jaune \u00e0 l\u2019image du drapeau su\u00e9dois, rappelle le design scandinave, \u00e9pur\u00e9 et accessible. Une autre particularit\u00e9 de la marque r\u00e9side dans la d\u00e9nomination de ses produits. Plut\u00f4t qu\u2019utiliser des codes ou des num\u00e9ros, chaque article est affubl\u00e9 d\u2019un nom sp\u00e9cifique, souvent d\u2019origine scandinave. Par exemple, les tapis portent des noms de villes danoises, tandis que <\/span>les<\/span> lits et armoires sont nomm\u00e9s d\u2019apr\u00e8s des lieux en Norv\u00e8ge. Cette m\u00e9thode, mise en place par Ingvar Kamprad, lui-m\u00eame dyslexique, visait \u00e0 faciliter la m\u00e9morisation des produits. Le catalogue de la marque, diffus\u00e9 massivement \u00e0 travers le monde jusqu\u2019en 2020, \u00e9tait \u00e0 ce point populaire qu\u2019il a fini par constituer une image d\u2019\u00c9pinal, parfois m\u00eame l\u00e9g\u00e8rement tourn\u00e9 en d\u00e9rision pour son caract\u00e8re propret.<\/span>\u00a0<\/span><\/p>

Par ailleurs, IKEA fut un temps pr\u00e9curseur de showrooms, ces espaces agenc\u00e9s de fa\u00e7on que les clients puissent voir et tester le mat\u00e9riel avant de l\u2019acheter. Aujourd\u2019hui, les magasins, con\u00e7us comme de v\u00e9ritables itin\u00e9raires domestiques, offrent aux clients une exp\u00e9rience immersive, les guidant \u00e0 travers des int\u00e9rieurs am\u00e9nag\u00e9s refl\u00e9tant diverses pi\u00e8ces de la maison. Cette approche ach\u00e8ve de renforcer l\u2019image singuli\u00e8re et contribue \u00e0 la fid\u00e9lisation des clients par le parcours propos\u00e9.<\/span>\u00a0<\/span><\/p>

\u00a0<\/p>

IKEA, ainsi, au-del\u00e0 de la vente de meubles, s\u2019inscrit dans un style de vie, alliant fonctionnalit\u00e9, esth\u00e9tique et responsabilit\u00e9 environnementale. Une recette qui continue de s\u00e9duire des millions de clients \u00e0 travers le monde.<\/span>\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Le sondage
de la semaine<\/h3><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Participez \u00e0 notre
questionnaire de
la semaine et exprimez
votre ressenti sur
le sujet s\u00e9lectionn\u00e9.
C\u2019est par ici\u00a0!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tJe participe<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t
<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t\t
\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Depuis des d\u00e9cennies, IKEA s\u2019est impos\u00e9e comme une r\u00e9f\u00e9rence incontournable en mati\u00e8re de mobilier et de design.<\/p>\n","protected":false},"author":6,"featured_media":7686,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tpgb_global_settings":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-7685","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classe"],"yoast_head":"\nUne marque pas comme les autres : immersion dans l\u2019univers unique d\u2019IKEA\u202f\ud83c\udf3f\ud83d\udecb\ufe0f\u00a0 - Mon Avis Compte<\/title>\n<meta name=\"description\" content=\"Depuis des d\u00e9cennies, IKEA s\u2019est impos\u00e9e comme une r\u00e9f\u00e9rence incontournable en mati\u00e8re de mobilier et de design.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/monaviscompte.fr\/une-marque-pas-comme-les-autres-immersion-dans-lunivers-unique-dikea\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Une marque pas comme les autres : immersion dans l\u2019univers unique d\u2019IKEA\u202f\ud83c\udf3f\ud83d\udecb\ufe0f\u00a0 - Mon Avis Compte\" \/>\n<meta property=\"og:description\" content=\"Depuis des d\u00e9cennies, IKEA s\u2019est impos\u00e9e comme une r\u00e9f\u00e9rence incontournable en mati\u00e8re de mobilier et de design.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/monaviscompte.fr\/une-marque-pas-comme-les-autres-immersion-dans-lunivers-unique-dikea\/\" \/>\n<meta property=\"og:site_name\" content=\"Mon Avis Compte\" \/>\n<meta property=\"article:published_time\" content=\"2025-02-17T00:54:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-02-13T11:08:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/monaviscompte.fr\/wp-content\/uploads\/2025\/02\/mac_ikea.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1350\" \/>\n\t<meta property=\"og:image:height\" content=\"900\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Xenia Huguet\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Xenia Huguet\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/monaviscompte.fr\/une-marque-pas-comme-les-autres-immersion-dans-lunivers-unique-dikea\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/monaviscompte.fr\/une-marque-pas-comme-les-autres-immersion-dans-lunivers-unique-dikea\/\"},\"author\":{\"name\":\"Xenia Huguet\",\"@id\":\"https:\/\/monaviscompte.fr\/#\/schema\/person\/3d0b95dde896f995fdc2635c42da8858\"},\"headline\":\"Une marque pas comme les autres : immersion dans l\u2019univers unique d\u2019IKEA\u202f\ud83c\udf3f\ud83d\udecb\ufe0f\u00a0\",\"datePublished\":\"2025-02-17T00:54:00+00:00\",\"dateModified\":\"2025-02-13T11:08:16+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/monaviscompte.fr\/une-marque-pas-comme-les-autres-immersion-dans-lunivers-unique-dikea\/\"},\"wordCount\":649,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/monaviscompte.fr\/#organization\"},\"image\":{\"@id\":\"https:\/\/monaviscompte.fr\/une-marque-pas-comme-les-autres-immersion-dans-lunivers-unique-dikea\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/monaviscompte.fr\/wp-content\/uploads\/2025\/02\/mac_ikea.jpg\",\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/monaviscompte.fr\/une-marque-pas-comme-les-autres-immersion-dans-lunivers-unique-dikea\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/monaviscompte.fr\/une-marque-pas-comme-les-autres-immersion-dans-lunivers-unique-dikea\/\",\"url\":\"https:\/\/monaviscompte.fr\/une-marque-pas-comme-les-autres-immersion-dans-lunivers-unique-dikea\/\",\"name\":\"Une marque pas comme les autres : immersion dans l\u2019univers unique d\u2019IKEA\u202f\ud83c\udf3f\ud83d\udecb\ufe0f\u00a0 - Mon Avis Compte\",\"isPartOf\":{\"@id\":\"https:\/\/monaviscompte.fr\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/monaviscompte.fr\/une-marque-pas-comme-les-autres-immersion-dans-lunivers-unique-dikea\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/monaviscompte.fr\/une-marque-pas-comme-les-autres-immersion-dans-lunivers-unique-dikea\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/monaviscompte.fr\/wp-content\/uploads\/2025\/02\/mac_ikea.jpg\",\"datePublished\":\"2025-02-17T00:54:00+00:00\",\"dateModified\":\"2025-02-13T11:08:16+00:00\",\"description\":\"Depuis des d\u00e9cennies, IKEA s\u2019est impos\u00e9e comme une r\u00e9f\u00e9rence incontournable en mati\u00e8re de mobilier et de design.\",\"breadcrumb\":{\"@id\":\"https:\/\/monaviscompte.fr\/une-marque-pas-comme-les-autres-immersion-dans-lunivers-unique-dikea\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/monaviscompte.fr\/une-marque-pas-comme-les-autres-immersion-dans-lunivers-unique-dikea\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/monaviscompte.fr\/une-marque-pas-comme-les-autres-immersion-dans-lunivers-unique-dikea\/#primaryimage\",\"url\":\"https:\/\/monaviscompte.fr\/wp-content\/uploads\/2025\/02\/mac_ikea.jpg\",\"contentUrl\":\"https:\/\/monaviscompte.fr\/wp-content\/uploads\/2025\/02\/mac_ikea.jpg\",\"width\":1350,\"height\":900},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/monaviscompte.fr\/une-marque-pas-comme-les-autres-immersion-dans-lunivers-unique-dikea\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\/\/monaviscompte.fr\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Une marque pas comme les autres : immersion dans l\u2019univers unique d\u2019IKEA\u202f\ud83c\udf3f\ud83d\udecb\ufe0f\u00a0\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/monaviscompte.fr\/#website\",\"url\":\"https:\/\/monaviscompte.fr\/\",\"name\":\"Mon Avis Compte\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/monaviscompte.fr\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/monaviscompte.fr\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/monaviscompte.fr\/#organization\",\"name\":\"Mon Avis Compte\",\"url\":\"https:\/\/monaviscompte.fr\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/monaviscompte.fr\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/monaviscompte.fr\/wp-content\/uploads\/2024\/01\/logo_MAC.jpg\",\"contentUrl\":\"https:\/\/monaviscompte.fr\/wp-content\/uploads\/2024\/01\/logo_MAC.jpg\",\"width\":779,\"height\":375,\"caption\":\"Mon Avis Compte\"},\"image\":{\"@id\":\"https:\/\/monaviscompte.fr\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/monaviscompte.fr\/#\/schema\/person\/3d0b95dde896f995fdc2635c42da8858\",\"name\":\"Xenia Huguet\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/monaviscompte.fr\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/77ae8f146f726f6d5a18e4b5c36eafde?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/77ae8f146f726f6d5a18e4b5c36eafde?s=96&d=mm&r=g\",\"caption\":\"Xenia Huguet\"},\"url\":\"https:\/\/monaviscompte.fr\/author\/xenia\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Une marque pas comme les autres : immersion dans l\u2019univers unique d\u2019IKEA\u202f\ud83c\udf3f\ud83d\udecb\ufe0f\u00a0 - Mon Avis Compte","description":"Depuis des d\u00e9cennies, IKEA s\u2019est impos\u00e9e comme une r\u00e9f\u00e9rence incontournable en mati\u00e8re de mobilier et de design.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/monaviscompte.fr\/une-marque-pas-comme-les-autres-immersion-dans-lunivers-unique-dikea\/","og_locale":"fr_FR","og_type":"article","og_title":"Une marque pas comme les autres : immersion dans l\u2019univers unique d\u2019IKEA\u202f\ud83c\udf3f\ud83d\udecb\ufe0f\u00a0 - Mon Avis Compte","og_description":"Depuis des d\u00e9cennies, IKEA s\u2019est impos\u00e9e comme une r\u00e9f\u00e9rence incontournable en mati\u00e8re de mobilier et de design.","og_url":"https:\/\/monaviscompte.fr\/une-marque-pas-comme-les-autres-immersion-dans-lunivers-unique-dikea\/","og_site_name":"Mon Avis Compte","article_published_time":"2025-02-17T00:54:00+00:00","article_modified_time":"2025-02-13T11:08:16+00:00","og_image":[{"width":1350,"height":900,"url":"https:\/\/monaviscompte.fr\/wp-content\/uploads\/2025\/02\/mac_ikea.jpg","type":"image\/jpeg"}],"author":"Xenia Huguet","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"Xenia Huguet","Dur\u00e9e de lecture estim\u00e9e":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/monaviscompte.fr\/une-marque-pas-comme-les-autres-immersion-dans-lunivers-unique-dikea\/#article","isPartOf":{"@id":"https:\/\/monaviscompte.fr\/une-marque-pas-comme-les-autres-immersion-dans-lunivers-unique-dikea\/"},"author":{"name":"Xenia Huguet","@id":"https:\/\/monaviscompte.fr\/#\/schema\/person\/3d0b95dde896f995fdc2635c42da8858"},"headline":"Une marque pas comme les autres : immersion dans l\u2019univers unique d\u2019IKEA\u202f\ud83c\udf3f\ud83d\udecb\ufe0f\u00a0","datePublished":"2025-02-17T00:54:00+00:00","dateModified":"2025-02-13T11:08:16+00:00","mainEntityOfPage":{"@id":"https:\/\/monaviscompte.fr\/une-marque-pas-comme-les-autres-immersion-dans-lunivers-unique-dikea\/"},"wordCount":649,"commentCount":0,"publisher":{"@id":"https:\/\/monaviscompte.fr\/#organization"},"image":{"@id":"https:\/\/monaviscompte.fr\/une-marque-pas-comme-les-autres-immersion-dans-lunivers-unique-dikea\/#primaryimage"},"thumbnailUrl":"https:\/\/monaviscompte.fr\/wp-content\/uploads\/2025\/02\/mac_ikea.jpg","inLanguage":"fr-FR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/monaviscompte.fr\/une-marque-pas-comme-les-autres-immersion-dans-lunivers-unique-dikea\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/monaviscompte.fr\/une-marque-pas-comme-les-autres-immersion-dans-lunivers-unique-dikea\/","url":"https:\/\/monaviscompte.fr\/une-marque-pas-comme-les-autres-immersion-dans-lunivers-unique-dikea\/","name":"Une marque pas comme les autres : immersion dans l\u2019univers unique d\u2019IKEA\u202f\ud83c\udf3f\ud83d\udecb\ufe0f\u00a0 - Mon Avis Compte","isPartOf":{"@id":"https:\/\/monaviscompte.fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/monaviscompte.fr\/une-marque-pas-comme-les-autres-immersion-dans-lunivers-unique-dikea\/#primaryimage"},"image":{"@id":"https:\/\/monaviscompte.fr\/une-marque-pas-comme-les-autres-immersion-dans-lunivers-unique-dikea\/#primaryimage"},"thumbnailUrl":"https:\/\/monaviscompte.fr\/wp-content\/uploads\/2025\/02\/mac_ikea.jpg","datePublished":"2025-02-17T00:54:00+00:00","dateModified":"2025-02-13T11:08:16+00:00","description":"Depuis des d\u00e9cennies, IKEA s\u2019est impos\u00e9e comme une r\u00e9f\u00e9rence incontournable en mati\u00e8re de mobilier et de design.","breadcrumb":{"@id":"https:\/\/monaviscompte.fr\/une-marque-pas-comme-les-autres-immersion-dans-lunivers-unique-dikea\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/monaviscompte.fr\/une-marque-pas-comme-les-autres-immersion-dans-lunivers-unique-dikea\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/monaviscompte.fr\/une-marque-pas-comme-les-autres-immersion-dans-lunivers-unique-dikea\/#primaryimage","url":"https:\/\/monaviscompte.fr\/wp-content\/uploads\/2025\/02\/mac_ikea.jpg","contentUrl":"https:\/\/monaviscompte.fr\/wp-content\/uploads\/2025\/02\/mac_ikea.jpg","width":1350,"height":900},{"@type":"BreadcrumbList","@id":"https:\/\/monaviscompte.fr\/une-marque-pas-comme-les-autres-immersion-dans-lunivers-unique-dikea\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/monaviscompte.fr\/"},{"@type":"ListItem","position":2,"name":"Une marque pas comme les autres : immersion dans l\u2019univers unique d\u2019IKEA\u202f\ud83c\udf3f\ud83d\udecb\ufe0f\u00a0"}]},{"@type":"WebSite","@id":"https:\/\/monaviscompte.fr\/#website","url":"https:\/\/monaviscompte.fr\/","name":"Mon Avis Compte","description":"","publisher":{"@id":"https:\/\/monaviscompte.fr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/monaviscompte.fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/monaviscompte.fr\/#organization","name":"Mon Avis Compte","url":"https:\/\/monaviscompte.fr\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/monaviscompte.fr\/#\/schema\/logo\/image\/","url":"https:\/\/monaviscompte.fr\/wp-content\/uploads\/2024\/01\/logo_MAC.jpg","contentUrl":"https:\/\/monaviscompte.fr\/wp-content\/uploads\/2024\/01\/logo_MAC.jpg","width":779,"height":375,"caption":"Mon Avis Compte"},"image":{"@id":"https:\/\/monaviscompte.fr\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/monaviscompte.fr\/#\/schema\/person\/3d0b95dde896f995fdc2635c42da8858","name":"Xenia Huguet","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/monaviscompte.fr\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/77ae8f146f726f6d5a18e4b5c36eafde?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/77ae8f146f726f6d5a18e4b5c36eafde?s=96&d=mm&r=g","caption":"Xenia Huguet"},"url":"https:\/\/monaviscompte.fr\/author\/xenia\/"}]}},"tpgb_featured_images":{"full":["https:\/\/monaviscompte.fr\/wp-content\/uploads\/2025\/02\/mac_ikea.jpg",1350,900,false],"tp-image-grid":["https:\/\/monaviscompte.fr\/wp-content\/uploads\/2025\/02\/mac_ikea-700x700.jpg",700,700,true],"thumbnail":["https:\/\/monaviscompte.fr\/wp-content\/uploads\/2025\/02\/mac_ikea-150x150.jpg",150,150,true],"medium":["https:\/\/monaviscompte.fr\/wp-content\/uploads\/2025\/02\/mac_ikea-300x200.jpg",300,200,true],"medium_large":["https:\/\/monaviscompte.fr\/wp-content\/uploads\/2025\/02\/mac_ikea-768x512.jpg",640,427,true],"large":["https:\/\/monaviscompte.fr\/wp-content\/uploads\/2025\/02\/mac_ikea-1024x683.jpg",640,427,true],"default":"https:\/\/monaviscompte.fr\/wp-content\/plugins\/the-plus-addons-for-block-editor\/assets\/images\/tpgb-placeholder.jpg"},"tpgb_post_meta_info":{"get_date":"17 f\u00e9vrier 2025","get_modified_date":"13 f\u00e9vrier 2025","category_list":{"category":[{"term_id":1,"name":"Non class\u00e9","slug":"non-classe","term_group":0,"term_taxonomy_id":1,"taxonomy":"category","description":"","parent":0,"count":109,"filter":"raw"}],"post_tag":false},"author_name":"Xenia Huguet","author_url":"https:\/\/monaviscompte.fr\/author\/xenia\/","author_email":"xenia.huguet@d-codes.fr","author_website":"","author_description":"","author_facebook":"","author_twitter":"","author_instagram":"","author_role":["editor"],"author_firstname":"Xenia","author_lastname":"Huguet","user_login":"xenia","author_avatar":"<img alt='' src='https:\/\/secure.gravatar.com\/avatar\/77ae8f146f726f6d5a18e4b5c36eafde?s=200&d=mm&r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/77ae8f146f726f6d5a18e4b5c36eafde?s=400&d=mm&r=g 2x' class='avatar avatar-200 photo' height='200' width='200' decoding='async'\/>","author_avatar_url":"https:\/\/secure.gravatar.com\/avatar\/77ae8f146f726f6d5a18e4b5c36eafde?s=96&d=mm&r=g","comment_count":0,"post_likes":0,"post_views":0},"tpgb_post_category":{"category":"<a href=\"https:\/\/monaviscompte.fr\/category\/non-classe\/\" alt=\"Non class\u00e9\" class=\"category-non-classe\">Non class\u00e9<\/a> "},"_links":{"self":[{"href":"https:\/\/monaviscompte.fr\/wp-json\/wp\/v2\/posts\/7685","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/monaviscompte.fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/monaviscompte.fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/monaviscompte.fr\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/monaviscompte.fr\/wp-json\/wp\/v2\/comments?post=7685"}],"version-history":[{"count":4,"href":"https:\/\/monaviscompte.fr\/wp-json\/wp\/v2\/posts\/7685\/revisions"}],"predecessor-version":[{"id":7691,"href":"https:\/\/monaviscompte.fr\/wp-json\/wp\/v2\/posts\/7685\/revisions\/7691"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/monaviscompte.fr\/wp-json\/wp\/v2\/media\/7686"}],"wp:attachment":[{"href":"https:\/\/monaviscompte.fr\/wp-json\/wp\/v2\/media?parent=7685"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/monaviscompte.fr\/wp-json\/wp\/v2\/categories?post=7685"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/monaviscompte.fr\/wp-json\/wp\/v2\/tags?post=7685"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}